Then, it was examined whether high or low attitudes and subjective norms exercise an impact on product trial experience. First, it was investigated whether high or low attitudes, subjective norms, and product trial experience have an effect on purchase intentions. The given study examined the relationship among attitudes toward a product, subjective norms, product trial experience, and purchase intentions. Institute of International Management (IIMBA-Master) The Effects of Attitudes, Subjective Norms, Trial Experience on Purchase Intentions of Skin Care Products
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